First Block with Ant Wilson, Co-founder and CTO of Supabase

Fashion designer Kim Shui chose one of New York’s most dramatic backdrops to unveil her Spring 2025 collection: the 102nd floor of One World Trade Center. On a warm night during New York Fashion Week, she delivered a carefully choreographed show—a culmination of months of work and meticulous planning, all wrapped beautifully in a tulle bow.

For Kim, organization isn’t a preference. It’s what makes that kind of execution possible. In high fashion, a single runway show can take six months to plan—but that work comes to life in a 10-minute presentation. There’s no room for things to fall through the cracks. The creative vision only works if the systems behind it do.

I spoke with Kim about her creative process, the complexities of being a designer in today’s digital landscape, and how she used Notion to organize her latest NYFW preparations.

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